Not bad - the Endless Goodbyes and Street Performer ads.In its bid for the emo connect, airtel succeeded this time too.Might be that airtel has brought the 'firangi' connect in its ads , but then lets not forget the Zain acquisition . Airtel has gone international now .
Nevertheless , the new ads are making way into ringtones and desktop wallpapers meaning they are high on the publicity and emotional connectquotient .Isn't that emotions is the primary factor that drives purchase , impulsive or not .Reasoning and logic , are only after thoughts of purchase .We all know, 80% of decision-making is emotional. Only 20% is rational. Reason leads to conclusion, emotion leads to action . So next time , when you go to buy something you might recollect these lines . But I am sure , you will give in to your impulse and see the point proved .Humans we are !
not so-different logos
With Vodafone and Tata Docomo , closing on the heels , the rebranding was necessary. To critics , the rebranding could have been on the 'desier' side , given airtel has a customer base of 200m only in India ! But then change is the constant , especially if intercontinental providers like vodafone storms into your bastille and grabs your pie .
Zoo zoos...Endless Goodbyes...Street Performer...Do the new... Flatteners at work!
High mobile density and penetration , lower rates , 3G services ..good for India and the world!
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